You Have The Power To Change The World

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Science shows that when you choose kindness, you change the world around you. How you do it is up to you. We’re here to make it easy.
“Kindness gives real power to the question ‘What if?’ What if we, through our acts of kindness to one another and ourselves could make good more powerful than bad? The butterfly effect of kindness can help us answer that question.”

Carolyn Booker

Chief Nursing Officer, Northside Hospital

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Our community is active in more than 100 countries and is always the first to get access to our newest scientific research, tools, and content. And as a thank you for signing up, you’ll get our free gift: a bundle of downloadable kindness cards to share with those others. Even small acts can have a big impact. You can only get this bundle here, and did we mention that it’s free?

bundle of kindness.

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Our downloadable bundle of small acts that make a big impact is backed by scientific research.

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“By doing just one small act of kindness you can genuinely make the world a brighter place – one person at a time.”

Leeson Murray

Citizen Scientist

Birmingham, AL

Every act makes a difference.
Science shows us how.


KINDNESS Boosts emotional and mental well-being.

(, 2017)


Kindness is the best way to increase the well-being of the general population.

(Solanes, 2021)


Kindness Is contagious & compounding.

(Rowland & Curry, 2018; Fowler & Christakis, 2010; Schnall et al., 2010)

A kinder world starts with you.

Our research shows that even one kind act creates a positive change. Whether it’s kindness to yourself, a friend, or someone you pass on the street, we each have the power to change the world.