Kindness is all around us.

Our world is in crisis.

Kindness matters more than ever.

Take Action

What We Do

Academic research illustration

We start with academic research

Create content illustration

Test findings in real-world situations

Evaluate Iterate illustration

Create content and action-based programs

Test findings illustration

Evaluate and iterate for maximum impact

Test findings illustration

Activate kindness at scale

Choose kindness today

Every kind act matters. What impact will you have?

Coming Fall 2020

Learn Kind

Learn Kind is a K-8 kindness curriculum powered by scientific inquiry and social-emotional learning. We know that this fall is uncertain, and learning may take place in the classroom, virtually, or a hybrid of the two.

Our curriculum is designed to support the needs of every educator and prioritize student well-being during this time of transition.

Find out more

Research shows us how

Kindness in a pandemic?

We’ve partnered with researchers at Harvard University to find the most cost-effective ways to be kind through a pandemic. And now we want you to help us test the results.

Join us in spreading kindness and discovering what acts matter most right now.

Count me in

Available Now!

Every Kind Act Matters

Our new Book, Be Kind takes the three elements of our mission, to educate and inspire people to choose kindness, and lays it out in a guide for you to experience a year of kindness, week by week.

Order your copy today.

Order Now

Join Us

Let’s build a kinder world, together.

272,111 Community Members in 193 Nations

1,961,858
Kind acts and counting

Press