Kindness is all around us.

Our world is in crisis.

Kindness matters more than ever.

Take Action

What We Do

Academic research illustration

We start with academic research

Create content illustration

Test findings in real-world situations

Evaluate Iterate illustration

Create content and action-based programs

Test findings illustration

Evaluate and iterate for maximum impact

Test findings illustration

Activate kindness at scale

Choose kindness today

Every kind act matters. What impact will you have?

A response to School Closures

Learn Kind

The Learn Kind Pilot is paused for now, but our committment to teaching kindness and soft skills is stronger than ever.

Check out our curated list of outstanding resources that are available right now for free, covering a wide range of subject areas, including core subjects like ELA and math, as well as STEM, SEL, and the arts. Let’s make sure social distancing doesn’t leave kindness behind.

Explore Resources

Assist with research


We utilize an interdisciplinary mix of research in genetics, neuroscience, psychology, economics, and anthropology to answer questions like: What are the costs and benefits of being kind? What kind acts are the most impactful? How does kindness contribute to a happy and fulfilling life?

Become a Citizen Scientist and help test our theories in real-world situations.

Learn more

Coming soon.

Every Kind Act Matters

Our new Book, Be Kind takes the three elements of our mission, to educate and inspire people to choose kindness, and lays it out in a guide for you to experience a year of kindness, week by week.

Exclusive pre-order promotions are available now.


Join Us

Let’s build a kinder world, together.

272,111 Community Members in 193 Nations

Kind acts and counting