Kindness Is The Key
To A Better World

We use science to unlock the power and potential of humanity's greatest asset: kindness.

and measure impact
along the way

We're Building a
Kinder World

Illustration of 2 kids and an adult


What would our world look like if the next generation became leaders in kindness? We’re working with kids to make that a reality.

Learn More
Illustration of 2 kids and an adult


The potential of kindness is quite literally unlimited. But we can only grasp it together. Explore how we’re working to activate kindness at scale.

Learn More
Illustration of 2 kids and an adult

Everyday Kindness

Even small acts can make a big impact. Explore the power of everyday kindness online, at home, or in your community.

Learn More
Illustration of 2 kids and an adult


A kinder company means happier, healthier employees. Get tools and resources to bring more kindness to your workplace, no matter where your team is located.

Get in Touch

Current Events

Kindness Edition

NFTs for Kindness

Artists Jason Naylor and Mancel Lindsey are collaborating on an NFT project with the goal of amplifying kindness to create a ripple effect in the space. Using a first-of-its-kind Token of Kindness that can be paid forward, the series, called Project K, will be released on World Kindness Day. To truly show their commitment to spreading kindness, 50% of all proceeds raised will be donated to Click below to learn more.

Holiday Kindness for Kids

The holidays stir up a range of emotions in each of us, but children are often experiencing it with a sense of wonder. Give them the magical experience of holiday kindness with our new bundle of activities. It’s the perfect way to remind you, your family, or your students, why kindness matters most - especially this time of year.

Our Impact

Our Impact Is
Because Of You.

  • 2M+ Kind Acts & Counting
  • 32,000+ Students Served
  • 145 Countries Active
  • 160 Research Citations
  • 634,238 Kind Acts Rated
  • 177M+ Content Views
By doing just one small act of kindness you can genuinely make the world a brighter place one person at a time.
Let's Build A Kinder World Together
Get Started

Partners & Collaborations

A world changed by kindness is only possible together

The Kindness Challenge

Science shows that kindness is in our genes, so we teamed up with 23andMe to spread the word that everyday acts of kindness are a choice and require action.

Kindness is Newsworthy*

“ wants to show people everywhere that contributing an act of kindness not only makes the world a better place, but it actually improves your overall well-being, too.”

*More than 180 media mentions from outlets across business, tech, science, well-being, family, and more.

For media inquiries contact us