Kindness is all around us.

Right now, the world is experiencing a kindness deficit.

We're on a mission to change that.

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What We Do

Academic research illustration

We start with academic research

Create content illustration

Test findings in real-world situations

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Create content and action-based programs

Test findings illustration

Evaluate and iterate for maximum impact

Test findings illustration

Activate kindness at scale

Choose kindness today

Every kind act matters. What impact will you have?

Make a difference in schools

Learn Kind

Teachers need kindness curriculum that accounts for each student’s experience, personality, home life, and unique educational needs.

Learn Kind is our new Inquiry-Based Learning framework for bringing kindness and social-emotional education to classrooms. Are you interested in being a pilot classroom?

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  • Be a Pilot Classroom

Assist with research


We utilize an interdisciplinary mix of research in genetics, neuroscience, psychology, economics, and anthropology to answer questions like: What are the costs and benefits of being kind? What kind acts are the most impactful? How does kindness contribute to a happy and fulfilling life?

Become a Citizen Scientist and help test our theories in real-world situations.

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Have an effect in workplaces

Work Kind

Kindness works at work! Not only do 72% of employees think it’s important for an employer to recognize kind acts in the workplace, but there are proven benefits for businesses, too. Work Kind is our action-based programming designed to maximize the well-being of organizations and the people who power them.

In 2020, we are partnering with Culture Amp to grant the first-ever Kind Company Awards. Sign up for more info.

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  • I'm interested in Work Kind

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Let’s build a kinder world, together.

272,111 Community Members in 193 Nations

Kind acts and counting