A Kinder World at Your Fingertips

How Will You Build A
Kinder World?

Choose
Kindness Now

You want to be kind, but it can be hard to know where to start. We spent the last year researching thousands of kind acts to learn which ones are most effective. The ones we've shared below are some of the most effective you can do. Click to get started, and let us know how it goes!*

* Or try one of these
Photograph of the Be Kind book

Or get us,
in book form

Our new book, Be Kind takes the three elements of our mission, to educate and inspire people to choose kindness, and lays it out in a guide for you to experience a year of kindness, week by week.

Order Now

Partner With Us

We can’t do this work alone. The world-changing potential of kindness can only be realized when the right collaborations happen at the right time.

1

Brands

Each year, we work with a small group of remarkable companies who make our work possible. We look for aligned values first, and ensure each partnership is of mutual benefit. We’d love to hear your ideas.

Join Us
2

Kindfund

In order to support other researchers working on kindness, we have set up Kindfund to provide small grants (<$5k) for kindness-related research.

Apply Here
3

Donors

We’re grateful to our giving circle of families who invest into this mission, allowing us to never ask our broader community for funding.

Join Us