You Have the Power to Change the World
And we’re on a mission to help you do it.
The Power & Potential of Kindness…
Is the most effective way to improve your well-being and the well-being of another person at the same time.
(Pressman et al., 2015)
Pressman, S. D., Kraft, T. L., & Cross, M. P. (2015). The Journal of Positive Psychology, 10(4), 293–302. https://doi.org/10.1080/17439760.2014.965269
Mental health. Physical well-being. Social dynamics. Companies. Healthy child development. And all with a naturally compounding effect. We’ve only scratched the surface of what we know kindness can do – but it’s a pretty good start.
Imagine what it would look like if choosing kindness was the norm.
We Believe It’s Possible.
How We Work
To see the full potential of kindness realized at scale, we work strategically across these domains.
Kindlab
How can we most effectively build a kinder world? This is one of our leading questions that informs all that we do. And we believe the answer lies in helping make kindness a habit for people everywhere. Through our research hub, Kindlab, we conduct research on the causes and consequences of kindness, and use our findings to build tools and programs to effectively increase kindness around the world. Understanding the biological basis and psychological circuitry of kindness enables us to explore the real, quantifiable, and often far-reaching effects of kindness on the world.
5
Published Papers
7
Working Papers
700+
Citations
2K+
Kind Act Ratings
Learn Kind
We know that to build a kinder world, we have to nurture kinder kids. And where better to begin than in the classroom? Learn Kind is our first fully-applied program, designed to help K-8th grade students choose kindness more often. The curriculum was developed in response to the voices of hundreds of educators and leading research. By introducing kindness through inquiry, we leverage students’ innate curiosity and invite them to experience for themselves the impact kindness can have on them and those around them.
400k
Students Served
50
US States
1.5K
Schools
72%
Net Promoter Score
Work Kind
We believe bringing kindness to work leads to happier, healthier lives. We bring our expertise to workplaces in all sectors with applied programs, workshops, and customized activations designed to positively affect job satisfaction and engagement, physical and mental health, creativity and innovation, and connection and trust at all levels.
Who we’ve worked with
Our Operating Principles
Everything we do is driven by our core principles.
Research drives it all
Science is the foundation and heartbeat of our work. Our lived experience tells us intuitively that kindness is good, but only with an understanding of our inner psychological workings and sociological dynamics can we activate kindness for its greatest efficacy and impact. We’re committed to open, interdisciplinary, and collaborative research that draws on the best of social, behavioral, and life sciences, so that we build the most effective solutions for a kinder world, and educate others to do the same. We also continue learning what works and improve our recommendations accordingly.
Anyone, anywhere
We believe that creating a kinder world takes all of us, so we’re committed to empowering anyone, anywhere in the world, to choose kindness often and effectively. We package the findings using insights from our research to create programs, toolkits, sharable content, and other materials to allow anyone to activate kindness where they live and work. We all have the capacity to choose kindness – we want to make it an easy choice.
Conscious collaboration
No one organization has a monopoly on kindness. And thank goodness! We think of ourselves as the connective tissue, educating and connecting individuals and organizations with the solution they need to activate kindness. Collaboration is at the core of all we do. From initiatives with partners like Harvard University and NIVEA, to educators bringing Learn Kind to life in their classrooms, we never really do anything alone. The cause of kindness takes conscious collaboration. And we’re so glad it does.
United by Kindness.
Kindness is humanity’s first language.
It crosses borders, religions, creeds, and cultures. It calls us to treat one another as equals, celebrate what we share, embrace what sets us apart, break down barriers, and build bridges where walls once stood.
Kindness gives us the courage to raise our voices and speak out against injustice. It pushes us to examine the complex roots of hatred, discrimination, and inequality, and to see understanding as the first step toward meaningful change.
While kindness begins within, it is only realized through action. In the face of injustice, kindness disrupts apathy. It demands attention, insists on engagement, and drives us from good intentions to meaningful impact.
At kindness.org, we believe kindness is not a soft solution, but a strategic one. It’s essential to address systemic challenges and build a more just and equitable world. Through our tools, resources, and programs, we’re turning insight into action, and action into measurable change.
Everyone’s story is different. Everyone faces unique challenges. Lasting change starts when we listen, learn, and act. In doing so, we spark a ripple effect that inspires others to choose kindness and expands its impact in every direction.
There’s still work to be done, and we must do it together.
Partner With Us
Do you want to help build a kinder world? We want to hear your ideas. We do our best to reply to every inquiry.
Financials
How we’re funded
We work with major donors, foundations and corporate partners to sustain our growth and work. We’re always on the lookout to find the values aligned people and partners to support us. Please let us know if that’s you.
The Details
Jan-June 2024
2023
2022
2021
Annual Reports
Jan 2023 – June 2024
2021 – 2022
2020
2019
Our Board of Directors
Brent Ridge
Board Chair, kindness.org
Co-Founder, Beekman1802
Rana DiOrio
Treasurer, kindness.org
Founder & CEO of Creative Mint, Inc.
Lisa Katayama
Secretary, kindness.org
Chief Transformation Officer, Digital Garage
Neil Hutchinson
Co-founder & Director, kindness.org
Isaac Levy
Director, kindness.org
Founder GoodMvmt and Moonarch
Silvia Mathis
Director, kindness.org
Founder, CEO, Punkin Studios
Drew Sheinman
Director, kindness.org
Founding Partner, Brand Velocity Group
Jaclyn Lindsey
Co-founder & CEO, kindness.org
The World Wants More Kindness.
“Kindness.org wants to show people everywhere that contributing an act of kindness not only makes the world a better place, but it actually improves your overall well-being, too.”
Adweek
*More than 180 media mentions from outlets across business, tech, science, well-being, family, and more. For media inquiries contact us.