Who we are
We are a nonprofit with a bold hypothesis: Kindness is the catalyst in solving the world’s biggest challenges. We believe a kinder world is possible, and we’re here to make it happen.
Our Mission
To educate and inspire people to choose kindness
Our Vision
A world where people choose kindness first
Our Values
Curiosity
Our commitment to innovation keeps us curious, inquisitive, and nimble.
Integrity
We believe honesty and transparency is the best policy.
Inclusivity
We believe all are welcome to be kind.
Intentionality
We are cognizant of our impact and strive to be intentional with everything we put out there.
Data-driven
We use data to maximize our impact.
How we make an impact
Using our research and learnings, we continue to motivate our community to take kind actions. Together, our collective action drives our impact in building kinder communities everywhere.
Research
Everything we do is grounded in science.Diverse Methodology
In the lab, in cyberspace, or in the field, we gather data and stories for analysis. We collaborate with academics, researchers, and volunteers to scale and diversify our research across the globe.
Behavior Change Science
We activate long-term behavior change by leveraging research and methods from multiple fields including psychology, anthropology, and neuroscience.
Publishing
We publish our findings to educate the public on everything there is to know about kindness.
Global Community
A kinder world begins with all of us.Community Building
Our community spans 193 nations and we talk with them daily.
Inspiration
We produce events, campaigns and creative assets designed to inspire people to do acts of kindness within their networks and communities.
Partnerships
We partner with global companies to bring kindness to any environment through on-site activations and educational experiences.
Activations Anywhere
Bringing positive social change.Every Act Matters
Research shows that kindness spreads through others, and that every act has the potential to triple its impact. (Christakis & Fowler, 2017).
Shareable Content
We provide kindness wall toolkits, videos, gifs, and other materials to allow anyone, anywhere to bring kind acts to where they live and work.
Cycle of Change
Our focus on cutting-edge research and real-time measurement of our impact allows us to quickly evolve to embrace new opportunities for kindness to affect positive social change.
How We’re Funded
We work with foundations and corporate partners to sustain our growth and work.
Special thanks to the NEON Foundation for generously supporting the development and launch of kindness.org.
Share Your Ideas
We are always open to hearing your ideas on investing in or supporting our mission. Fill out the form below and we'll be in touch soon.
Annual Report
Download our latest report to see our progress, our finances, and more. View Report
Press
Do an Act of Kindness
Your impact can start right now. Whether it’s an act towards yourself, towards someone else, or for the planet, every act matters.
Try an Act