We are a nonprofit with a bold hypothesis: Kindness is the catalyst in solving the world’s biggest challenges. We believe a kinder world is possible, and we’re here to make it happen.
To educate and inspire people to choose kindness
A world where people choose kindness first
Our commitment to innovation keeps us curious, inquisitive, and nimble.
We believe honesty and transparency is the best policy.
We believe all are welcome to be kind.
We are cognizant of our impact and strive to be intentional with everything we put out there.
We use data to maximize our impact.
Using our research and learnings, we continue to motivate our community to take kind actions. Together, our collective action drives our impact in building kinder communities everywhere.
In the lab, in cyberspace, or in the field, we gather data and stories for analysis. We collaborate with academics, researchers, and volunteers to scale and diversify our research across the globe.
We activate long-term behavior change by leveraging research and methods from multiple fields including psychology, anthropology, and neuroscience.
We publish our findings to educate the public on everything there is to know about kindness.
Our community spans 193 nations and we talk with them daily.
We produce events, campaigns and creative assets designed to inspire people to do acts of kindness within their networks and communities.
We partner with global companies to bring kindness to any environment through on-site activations and educational experiences.
Research shows that kindness spreads through others, and that every act has the potential to triple its impact. (Christakis & Fowler, 2017).
We provide kindness wall toolkits, videos, gifs, and other materials to allow anyone, anywhere to bring kind acts to where they live and work.
Our focus on cutting-edge research and real-time measurement of our impact allows us to quickly evolve to embrace new opportunities for kindness to affect positive social change.
We work with foundations and corporate partners to sustain our growth and work.
Special thanks to the NEON Foundation for generously supporting the development and launch of kindness.org.
We are always open to hearing your ideas on investing in or supporting our mission. Fill out the form below and we'll be in touch soon.