Kindness is all around us.


Kindlab is our research hub for all things kindness—where we examine and measure how kindness appears in our everyday lives, and translate the data into programs and recommendations for meaningful change.

Kindness Is...

Kindness means different things to different people. But one thing is clear— kindness is a choice anyone can make. Online or in-person. Grand gestures or micro-kindness. Kind acts have the power to impact our physical health, mental health, and collective well-being. Understanding the science of kindness gives us compelling data and tools to build a kinder world, together.

Our Approach


Our groundbreaking studies, surveys, and research analysis encompass the full spectrum of kindness. To do this, we use a range of qualitative and quantitative approaches as well as different fields of inquiry including psychology, anthropology and neuroscience. We’re collaborating with University of Oxford researchers, other academic institutions, and leading experts on scalable kindness measurement tools and new research proposals.

Field Research &
Citizen Science

We conduct field research where people live and work. Our Citizen Scientist program helps us scale our qualitative and quantitative research globally. Citizen Scientists in 45 countries are making valuable contributions to research on cyber-kindness as well as kindness in the workplace, schools, and unexpected places. Kindness in Kibera: a Kindlab report was recently published on the Open Science Framework based on the work of citizen journalists on the ground in Kibera, Kenya.


We continue to grow and motivate our global community to do acts of kindness online and in-person through social media, our digital platform, and live events. With strategic partnerships and collaborations, we bring our research and recommendations to diverse audiences. All of our work is continuously measured, analyzed, and iterated to drive long-term behavior change.

Publishing &

Kindlab research has been published in the Journal of Social Psychology, the Journal of Experimental Social Psychology, and The Psychologist. Our research has been cited in numerous articles, including by Forbes, Psychology Today and MarketWatch. We publish our data and methods on the Open Science Framework and are building a comprehensive kindness database. We also share our learnings in language accessible to the general public in our online journal allkinds. View Advisors


And the data agrees


Our meta-analysis of 27 experimental studies of kindness has concluded that performing kindness has a significant effect on well-being.1


10,047 people from 33 countries were asked to rank preferences in a potential mate. Kindness ranked above physical attractiveness.2

1 Day

Surveyed patients’ colds were shortened by 1 DAY if they experienced empathy and kindness from their doctor.3

14 Day

A 14-day study in which people reported on their feeling of stress and stressful events that day concluded that kindness can lower the effects of stress.4

6 week

A 6-week experiment found that kindness to others boosts psychological flourishing.5

4 weeks

Socially anxious participants who engaged in acts of kindness for 4 weeks showed a decrease in social avoidance goals concluding that kindness is an effective way to reduce state-level social anxiety.6

  • 1 Curry, Rowland, et al., 2018
  • 2 Buss, D., 1989
  • 3 Raposa, et al., 2016
  • 4 Nelson, et al., 2016
  • 5 Nelson, et al., 2016
  • 6 Trew & Alden, 2015

Kindlab Advisors

Our kindlab advisors inform our research and programs with diverse scientific perspectives.

Dr. Oliver Scott Curry

Senior Researcher and Director of the Oxford Morals Project at the Institute of Cognitive and Evolutionary Anthropology, University of Oxford. His research investigates the nature, content and structure of human morality, using a range of techniques from philosophy, experimental and social psychology and comparative anthropology.

Amy Jo Martin

Founder/CEO, Keynote Speaker, Angel Investor, Host of the “Why Not Now” Podcast, and New York Times Bestselling Author of Renegades Write the Rules. She believes the future of technology is the future of humanity, and conducts clinical research to test this philosophy, including on the relationship between serotonin and social media.

Dr. Tara Cousineau, PhD

Clinical psychologist, meditation teacher, behavioral researcher, social entrepreneur, and author of The Kindness Cure: How The Science of Compassion Can Heal Your Heart and Your World. Tara has created and implemented programs focused on stress management, girl’s and women’s health, and building skills that foster self-compassion, courage, confidence, and leadership, including

Dr. Dana Klisanin

Award-winning psychologist, Founder/CEO and Futurist. Dana’s pioneering research explores how we can use information technologies , new media, and digital altruism to promote human well-being and planetary flourishing. As an Executive Board Member of the World Futures Studies Federation, she serves as the President’s Envoy to the United Nations.

Get Involved With Kindlab

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